Saskatoon, SK – K+S Potash Canada’s Holiday Click Campaign is returning for the 2016 holiday season. From December 12 – 23, 2016, KSPC will be hosting their fourth online, crowd-sourced holiday giving campaign.
The campaign will be live on the company’s website (www.ks-potashcanada.com) for twelve days this holiday season. Each visitor to the page will have the opportunity to click on one of four organizations once a day, every day, with each click representing the allocation of $1 donated by KSPC to that organization. The company’s goal is to achieve enough participation to reach a maximum donation of $10,000 for each of the organizations involved.
“The holiday season is a great time to give back, and this campaign provides a fun and feel-good way to do just that,” said Maeghan Dubois, Senior Communications Specialist at K+S Potash Canada. “We know these organizations are going to be able to do so much with the funds they receive from this campaign, so we encourage everyone to click once a day, every day!”
Not-for-profit and charitable organizations in Saskatchewan and British Columbia (where KSPC is currently building their port facility) were invited to apply in early November. From there, KSPC shortlisted ten organizations from Saskatchewan and three from British Columbia and turned the shortlist over to employees for votes on who they thought should be the top four organizations included in the campaign.
“We had a great response,” said Dubois. “Both in the number of applications we received and the voting response from employees. We’re looking forward to seeing that success carry forward into clicks during the campaign.”
The participating 2016 organizations are:
The Canadian Red Cross- Saskatchewan
Eagle Ridge Hospital Foundation
K+S is an international resources company. We have been mining and processing mineral raw materials for more than 125 years. The products we produce from them are used worldwide in agriculture, food and road safety and are important elements in numerous industrial processes. Potash and salt are integral nutrients for the megatrend of a constantly growing and increasingly prosperous global population striving for a higher standard of living. This will result in increasing consumption of mineral resources. We serve the resulting growth in demand from production sites in Europe, North America and South America as well as through a global distribution network. K+S is the world’s largest salt producer and one of the top potash providers worldwide. With more than 14,000 employees, K+S achieved revenues in financial year 2015 of about € 4.2 billion and an EBIT of € 782 million. Learn more about K+S at www.k-plus-s.com.
K+S is putting its more than one hundred years of mining experience and world-class expertise to work on the Legacy Project, a potash solution mine and production facility being built near Moose Jaw. It will be the first new greenfield potash mine built in Saskatchewan in over forty years. Commissioning started in the summer of 2016. K+S projects it will reach two-million-tonnes of production capacity by the end of 2017. The Legacy Project will mean new job opportunities for Saskatchewan workers, and new business opportunities for Saskatchewan companies supplying goods and services to this major economic development. K+S is growing Saskatchewan, while providing the potash that is needed to help feed a growing world population. More information at www.ks-potashcanada.com.
Senior Communications Specialist
K+S Potash Canada
Phone: (306) 371-0122